Today we are going to take a little time to sit down and chat with our Head Sackologist, Devin Cox to share a little information about how In the Sack started and what makes it different from all the rest…
What gave you the idea for In the Sack?
I was visiting New York City and noticed all the little corner stores in the bottom of apartment buildings. They had so much variety from snacks to liquor to toiletry items, and most would happily delivery to the residents above. And instantly I wondered if I could make that idea – with the trend toward high-rise, fast-paced lifestyles – work in bigger urban areas like Texas.
How long did it take from idea conception to actually opening?
About two years.
What’s In the Sack’s competitive edge?
Well, delivering alcohol was a new concept when we started out, and we were one of the first to do it. But besides that, our chef-crafted, ready-to-eat meals really set us apart. We can bring the entire dinner experience that you would typically only receive in a restaurant to your doorstep.
Why did you decide to add the chef-crafted meals?
Just to save people time and energy. It’s such a hassle to have to get in your car, fight traffic, fight traffic. Some nights you feel like going out, but some nights you don’t. And you should still be able to get restaurant-quality food, alcohol and service if you want to stay on your couch.
Where and how are they made?
Chef Jaime makes them each morning using all quality ingredients and our own special recipes and puts them in the containers you see. That’s big for us, high quality containers that you can bake in and eat from without feeling like cheap takeout.
What makes In the Sack’s delivery process different than other apps?
It all starts with our delivery people. They are fast, they are friendly, and trained to act more like waiters and waitresses in a restaurant. And you can also follow our progress through our app: see when we leave the store, the route we take, and when we arrive at your door!
Why no delivery fee?
I hate fees. When I see the price, I want that to be the actual price of the product, no hidden costs.
What does the future hold for In the Sack?
Well, we’re opening our second store in Fort Worth soon, so our short-term goal is making sure that goes smoothly and introducing our brand to a new market.
Long-term, the plan is more new stores in the metroplex and other cities in Texas as we can!